A Functional Approach to web design

because getting to the root matters!

Helping you build a thriving practice by effectively identifying and showcasing your unique qualities. Because you know one must get to the root cause of their health challenges to be successful,

you know you must get to the root of your messaging and practice identity.

Some Of Our Projects

Functional Medicine MD 

Web design for globally recognized functional medicine expert, speaker, and teacher with an online academy for women's hormone health.

Functional medicine Ob/Gyn website design
Functional nutrition women's hair loss expert website design

Functional Nutritionist 

Women's hair loss expert providing natural solutions for women struggling with hair loss. 

Functional Medicine Resources 

Done-for-you and customizable interactive online quizzes for functional medicine practices.

Functional health resources website design

Just as a cookie cutter approach doesn't provide optimal health, a cookie cutter approach to web design and branding doesn't allow your practice to achieve it's fullest potential. Book a complimentary call today to discuss your practice needs.

The Process

Getting started is easy!  Make no mistake there will be work involved as we dig deep into what your practice brand identity really is but the payoff is worth it, just like taking a functional approach to health and wellness.

Book complimentary strategy session. Fill out short survey with current website. Don't have a site yet? No worries! There is a space to describe your vision in the survey :)

I will share with you a personalized strategy of what you need to reach your goals and vision along with an estimate of costs involved from initial setup to other fees you can expect.

Implement your new strategy! Begin the onboarding process where we delve into unpacking your vision. We will have regular touchpoints and milestones as we design the site of your dreams. This time-frame typically spans 60-90 days.


What our Clients Say

I cannot stop singing praises to Salena! I’ve been telling all my friends, family and clients about how she made my dream of a website a reality. Fortunately, I found Salena who listened to my ideas and then developed a site that truly meets my needs. She was the perfect partner for me, and I recommend her services without reservation. Hiring Salena was one of the best decisions I’ve ever made. Thank you, Salena!

Loren Edelson 

Meet The Design Detective

Salena began working on the internet back when dial-up and bulletin boards were the 'in thing'. With her natural gift of problem solving she partners with health professionals to create brand identities to streamline the 'virtual' side of their practice from building websites, connecting apps, to creating online learning platforms that speak to their ideal patient.


She taps into her background of functional medicine to help providers find the root challenges of their online presence. She not only knows tech, she also understands the health profession as she too provides services to those seeking to better their health.

Salena Rothenberger

Freelance Designer

Meet The

Design Detective

Salena Rothenberger

Freelance designer

Salena began working on the internet back when dial-up and bulletin boards were the 'in thing'. With her natural gift of problem solving she partners with health professionals to create brand identities to streamline the 'virtual' side of their practice from building websites, connecting apps, to creating online learning platforms that speak to their ideal patient.

She taps into her background of functional medicine to help providers find the root challenges of their online presence. She not only knows tech, she also understands the health profession as she too provides services to those seeking to better their health

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